Eficiens and PMU.fr at the E-Commerce trade show in Paris

Yesterday at 16:45 at the E-commerce trade show, we had the pleasure to present the results of our landing page optimisation work performed for our client, the website PMU.fr, with Sophie Andreani, acquisition manager at pmu.fr.

We showed the different stages of our optimization work: A / B testing to detect the best version of a page, multi-variate testing that allows us to study the influence of different factors on conversion, the complete overhaul of landing pages and finally the cycle of continuous improvements.

Participants were interested to see that such experiments and improvements increased the conversion rate by more than 20% on some pages. This means that with no additional investment, income generated by a given traffic source can increase by 20% in a sustainable manner. Furthermore, studying Internet users’ clicks allowed us to increase the conversion rate of already optimized pages by an additional 5%. This is part of our cycle of continued landing pages improvement.

In this lecture, we strove to emphasize concrete elements and results obtained, and we think this really interested our audience. We thank Sophie Andreani and PMU.fr for agreeing to share this information and for their collaboration on this event.