Eficiens at the "European GAACs & WOACs training" in London,

The 27th and 28th of January 2009, Eficiens was invited as Google Analytics Authorized Consultant to join its peers at Google UK in London. This training allowed Sylvie, our Google Analytics Specialist and Emmanuelle, Associated Director of the agency, to share their experiences on this tool with almost 80 professionnals (Tracking specialists, all Google Analytics certified and future Website Optimizer Authorized Consultants) coming from enlarged Europe, from Ireland to Israël. The first day was about data confidentiality, the free principle of Google Analytics and the enhancement of our certifications.

On the theme "Landing page optimization", Tim Ash, recognized expert in this field, animated the second (high level) day, presenting the key principles of landing pages and their optimization. His presentation was illustrated with client cases exposed by participants in order to discuss best practices and optimum use of Google tools (in this case "Google Website Optimizer").

After this highly interesting training, we are already preparing and very much looking forward to the annual summit of October 2009.