The 14th of January 2009, Eficiens was present at the CMIT annual
forum, a French organization connecting marketing decision makers of
the IT industry. The event took place at the “Maison des Arts et
Métiers” and gathered almost 350 marketing directors to speak about
“Marketing tools and practices transfer, which impacts on the Marketing
Director’s job?”; Content: conferences, workshops, round tables and
Marketing awards. In a nutshell, this was a busy and instructive
afternoon.
Thanks to its recognition in the field (several clients of Eficiens attended), the agency was selected by the CMIT to run a 15 minutes workshop. Francis Mahut, the agency Director brightly presented the agency's core activity, explaining “How the internet reinvents advertising”. As Gold partner of the event, the agency also had a stand to inform marketing directors and to promote its services.
This kind of event is always a good time to share experiences, best practices and to develop one's “network”. This one in particular was great as it recognised Eficiens as a valuable actor in its industry :the high-tech sector. As such, we warmly thank all CMIT members for their welcome.
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