Great success for Eficiens-led conference with Facebook and AMD as guest speakers on September 30th, 2010

Yesterday, Eficiens, Facebook and AMD France welcomed fifty companies at the “Maison des Arts et Metiers” in Paris for a conference themed "How to promote its brand on Facebook.”

Three speeches were given:

First Facebook, represented by Michael Hirbec, sales manager at Facebook France, who showed to his audience why it is now necessary to integrate Facebook in communication strategies. To back this up, the latest audience figures of Facebook in Europe and especially in France, the growing importance of social networks in Internet consumption and finally his recommendations to communicate on this media.

Then, Eficiens presentation dealt with the analysis of brand pages on Facebook, our feedback and our recommendations to lead marketing campaigns and to make your brand attractive on this media.

Finally, the lecture of AMD France. Véronique Blanchard, Head of Marketing and Communications, illustrated previous statements with a case study, giving examples of best practices for communicating on social networks.

We hope that this conference enabled participants to better understand the importance of social networks for their brand and help them decide to implement the best communication strategy adapted to these media.